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We Can Do It! Vaccination Campaign
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This campaign was designed in 2021 to encourage vaccination among populations in the Greater Cleveland area with low Flu and COVID-19 vaccination rates. The creative concept of the campaign is inspired by the classic Rosie the Riveter "You Can Do It!" campaign, aiming to promote a sense of empowerment and unity, thereby achieving the primary campaign goal — to reduce the effects of COVID among the identified populations.
Role | Art Direction
Client | Cleveland MOTTEP (Minority Organ & Tissue Transplant Education Program)
Agency | Sweeney
Client | Cleveland MOTTEP (Minority Organ & Tissue Transplant Education Program)
Agency | Sweeney
