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We Can Do It! Vaccination Campaign
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This campaign was designed in 2021 to encourage vaccination among populations in the Greater Cleveland area with low Flu and COVID-19 vaccination rates. The creative concept of the campaign is inspired by the classic Rosie the Riveter "You Can Do It!" campaign, aiming to promote a sense of empowerment and unity, thereby achieving the primary campaign goal — to reduce the effects of COVID among the identified populations.
Role | Art Direction
Client | Cleveland MOTTEP (Minority Organ & Tissue Transplant Education Program)
Agency | Sweeney
Client | Cleveland MOTTEP (Minority Organ & Tissue Transplant Education Program)
Agency | Sweeney
![](https://cdn.myportfolio.com/39e77289-34c9-448b-acc7-519bfde005df/d434f990-b6a9-46e9-b996-9b319ad80f24_rw_1920.png?h=2831ecb3cce7df7a72bba816f845f57a)
![](https://cdn.myportfolio.com/39e77289-34c9-448b-acc7-519bfde005df/a58a22ff-9a18-4646-9531-68101adcdc95_rw_1920.png?h=efd410ad7c372925241080eb36905eb0)
![](https://cdn.myportfolio.com/39e77289-34c9-448b-acc7-519bfde005df/117e29b4-aa9d-43ac-9ae9-b70ff462a5ab_rw_1920.png?h=019f694b7600693a8cc7ebb4c49253fc)
![](https://cdn.myportfolio.com/39e77289-34c9-448b-acc7-519bfde005df/95fd19df-9c93-4965-a6d8-fcf84743f5d9_rw_1920.png?h=49f01642519f9be72c374247bd425389)
![](https://cdn.myportfolio.com/39e77289-34c9-448b-acc7-519bfde005df/65772508-0c22-43e6-be88-45de592f916f_rw_1920.png?h=253d930942f1decd1a37c6486bfe1d1c)
![](https://cdn.myportfolio.com/39e77289-34c9-448b-acc7-519bfde005df/d292510a-22fd-4399-9000-d3e9c8fe3d2e_rw_1200.png?h=72ac19cc38ff2be9a093948cb2eae123)
![](https://cdn.myportfolio.com/39e77289-34c9-448b-acc7-519bfde005df/96e68436-67b0-4ac9-977e-f41ef0755fa3_rw_1200.png?h=c1d97047cd60e6a6bd9ca7e63572a58b)