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FarmX Rebrand & Website

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FarmX engaged our team to modernize their branding and help them stand out among competitors. The original logo's concept was based on the "function" formula, to indicate the mathematical element of the company's agricultural technology. Our solution to modernize the wordmark maintained a nod to the original concept, while refining and simplifying the style, resulting in an ownable, sophisticated logotype. The concept of the updated website aimed to connect with customers through a unique digital experience that conveys the abundance FarmX's technology promises to provide farmers.

Role | Art Direction & Creative Direction
Client | FarmX
Agency | Sweeney

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